Social Media Guide

social media guide

This is what Wikipedia says Social media marketing is the process of gaining website traffic or attention through social media sites:-?

 

It is not totally that.

So let’s start with today’s blog.

You always hear about a few social media platforms.

There is a listing of over 200 on Wikipedia.

Social media changes faster as compared to other online spaces.

Facebook

2004 where it all started,  they opened Facebook to everyone in 2006.

It offers marketers the most data and the most targeted ads.

How much in detailed?

Location: any

Interests: any

Job title: Founder till anyone

Relationship, age, gender, language and this is how much you can detail.

The strategy is very important but this is what called detailed marketing.

 

There are many options according to your need.

social media guide

You can also use the option for”similar audience” and enjoy the benefits.

 

Instagram

You can also run that ad on Instagram by clicking a single button.

No extra work needed.

 

Facebook Live 

Have a very high reach as compared to posts.

Maybe it makes us feel more connected or more transparency is the reason why people love it.

Users spend three times longer watching live videos than pre-recorded videos.

 

Influencer Marketing on Instagram

This thing is getting huge every single day.

Most are underrated but in future, they will not.

According to Garyvee, it is one of the best to use and put your hands in.

 

In the case of this Instagram top the list.

 

Youtube

 

In a single day, users watch about one billion hours on it.

It is equal to 114,000 years of time  huh!

It’s a huge yes.

Great way to share long-form content with your audience.

You can use other social media channels as a path drive your followers to YouTube by giving excerpts.

 

 

We will talk about LinkedIn and Snapchat  In upcoming blogs.

 

So that’s it for today

Social media guide 2 Here

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How to connect with Customers on Personally?

hand shake

Connecting with customers personally is a great idea.

It is an understood fact that you should engage with your customers.

Connecting with customers on a personal level it changes everything.

How to do?

 

Email

Send an email to your subscribers.

Email is widely popular is the top return of investment producer.

 

email 2016

No one is even close!

Send more emails and make more money.

 

 

Meet your Customers Offline

 

Face to face is much more powerful than email.

a study was done by Harvard Business.

It says that Face to Face is 34 more times better or 34 times successful.

Do this thing as much as you can.

Yes, I know it is not possible to meet all* but still few is a great option.

 

There are tons of peoples who do that on regular basis.

They travel for 5 to 6 times per month have a meetup.

You can just tell some stories, information and can provide some values.

So that people can get interested to meet you.

You might get some new clients and sales from these events.

Webinars are the next best thing.

Keep an eye and work on them too.

By  providing some value to increase your network because

“Your network is your net worth”

: Warren Buffett

 

 

Try to respond ASAP

 

Don’t look for the black hat all the time.

Sometimes the simplest things lead to huge changes.

email

 

Harvard says that hances of qualifying a new lead  falls upto 400% if you wait longer than 5 minutes.

You can use new technology ike Live chat support and live messaging.

 

Reward them (Your customers)

It is a proven study that 5% increase in customer retention translates to 25 to 100% profit increase.

 

  • You should build as much as connections possible.
  • There is nothing like overnight success.
  • Follow the above steps listed and work on them.

if want more tips on marketing and digital stuff click here

So that’s it for today.

Comment your thoughts below…

Social Media Tools To Increase Engagement

social-media

Need engagement? Here are some Social Media Tools To Increase Engagement

Manually running and handling business is a very hard task.

It is very time-consuming.

You need to be consistent in sharing posts on Twitter, Facebook, Instagram, and etc…

And you also need to be monitoring your mentions, comments, direct messages, and etc..

How to manage?

 

Buffer

It enables you to schedule up to 2,000 social media posts.

You can easily analyze the activities.

 

HowSociable

This tool helps to measure the popularity of a brand has online, based on information from 32 social networking sites.

Means it helps you to figure out what your competitors are doing.

Will help you to dominate.

 

Adobe spark

This will help you to step up your game by creating easy graphics.

The more attractive your posts are, the more you will gain(engagement).

 

Canva

Canva is the best in my opinion for graphic designing.

Logos, design, custom design all are available.

It has both types paid and free but the free one is also very good.

 

Hootsuit

This helps you to connect up to thirty five social media platforms.

With one click, you can post on all the social media platforms you have selected.

It allows you to collaborate, and integrate, and analyze your best content.

Provide you a dashboard.

 

Who unfollowed me

This can get an accurate picture of those who are unfollowing you on twitter.

This tool will help in an analysis of which kind of users to attract and left.

Same applications are also available for Instagram you can search directly on google.

 

Iconosquare 

This provides you with some important stuff for Instagram

Like: how many  likes received, the average number of total likes,

your most liked photo ever, chart of your followers, and some even more.

Helps you to enhance your engagement.

 

Sprout Social

This provides you with a fast and reliable way to respond to your clients queries.

 

 

Feedly

It keeps you informed of every tweet from your competitors.

Help you in staying up to date and keep an eye on the competition.

 

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Plugins For E-commerce

template

You should use E-commerce plugins as an advantage.

E-commerce is on boom nowadays and people all over the world have started buying stuff online.

Choosing the right eCommerce plugin is crucial for your business.

Better the stuff and website better results.

WordPress eCommerce plugins for 2018 are:

 

 

WooCommerce

It is the most popular plugin in the market for building an e-commerce on a platform like WordPress.

A large number of add-ons and themes are available for WooCommerce.

 

Some of the hosting companies have created Woocommerce hosting solutions for us.

Extensions and Themes are easily available so no issues with that.

 

Easy Digital Downloads

It helps to sell software.

Is very easy to use.

We have used Easy Digital Downloads with great success, not only on client sites but also on a few of our own projects.

 

Shopp

It is said by some developers that this helps them as it separates tables in the database.

This plugin supports physical, digital, and virtual product types.

Pays special attention to security and safety which is a crucial factor.

_________________

There is another platform to built your e-commerce site on i.e Shopify.

It is the fastest growing e-commerce platforms.

It is very convenient and it works on a monthly basis payment method.

Why use Shopify?

1.Hosting Solution

 

2. Multiple Language Support.

 

3. Many professional themes

As per “The first impression is the last impression”

The first thing that comes up is the design or look and feel of the store.

Here you get most of the themes designed by the professionals for free.

  • Narrative
  • Debut
  • Jumpstart
  • Brooklyn
  • Boundless
  • and many more

 

4. Many payment gateway options

It supports all these well-known payment gateways

Credit & Debit Cards

Cash on Delivery (COD)

Net Banking

Wallets

Bank Transfer

UPI

EMI’s

PayPal

  • Worldpay
  • Sage Pay
  • Paypal
  • Realex
  • PaymentSense

and more are supported here.

 

5. Integration with drop shippers

 

6. 24/7 support

 

7. Gift cards

 

8. 14 day trial for free

 

 

 

so this was it for today.

Hope you liked it.

 

How To Create Amazon Affiliates Site By Using WooCommerce

marketing

Amazon Affiliate by Using your WooCommerce site.

Affiliate marketing lets you promote and sell other people’s products, and earn small commissions on resulting sales.

Amazon is one of the best for affiliate marketing.

You can use is on your blog or another thing to earn money.

Create or if you already have a WordPress blog turn it into Amazon affiliates site without losing any content.

Install Woocommerce

After the following steps, you can go to amazon affiliate site.

You’ll need to sign into your Amazon account and verify personal information.

Add your blog’s URL using the Enter Your Website.

Then in the profile option fill out all like;

creating a unique ID, entering some information about your blog’s focus, and choosing what kinds of products you’re interested in.

Then in next point identity verification.

Here you have to verify your account agreeing on terms and condition.

 

Click on the Finish button.

 

amazon-associates

Now Add Amazon affiliate products to your blog

After all the steps above of Amazon affiliates account you will get access to your personal dashboard (amazon affiliate dashboard)

 

Here on your dashboard, you can find any information like account, earnings, and more.

You can search for products.

You can use keywords and categories to find something that fits your blog type.

When you’ve chosen a product, click the arrow next to its Get link button.

Then go back to your blog’s dashboard.

Create a product by going to products  > add new

Add a title and description for the product, and upload an image.

Scroll down to the section labeled Product data.

Select External/Affiliate product.

Then paste your affiliate link from Amazon into the Product URL box.

After saving you will be able to click on it and visit the relevant Amazon page.

You can also use your unique link in your blog post too.

  • Set up WooCommerce
  • Sign up for Amazon affiliate
  • Add product to your blog

 

Tips For E-commerce Development

analyze

Keeping an eye on E-commerce Development is necessary.

The goal of every eCommerce website is simple: to do more and more sales.

So your website should have what drive sales.

1. Responsive Design

More than 39% of online shoppers make a purchase on their mobile.

So you should make sure that you should optimize it properly.

Make sure that your navigation, images, text, and whitespace are all optimized for your mobile users.

 

 

2. Promotion Bar

Do a little bit extra to your business.

Use your offers like 25% off at the top.

These little things are the bonus.

This also helps in SEO.

How?

when bot comes to your website it gives him an indication that some event is going on.

It will not take you from 7th to 1st page but will surely help you.

 

3. Search Bar 

Yes I know nobody forgets it now but some small site still dos not have them.

Even if you have a few products you should have it.

It is very convenient for the audience using your website.

 

4. Live Chat  Support

Live chat option is a must now.

Customers don’t want to wait hours on hold or for a response to their email, they want answers now.

They can quickly get the help they need.

 

5. Use high-resolution images

 

Everybody wants to see what they are buying.

High-res photos of your products so they can zoom and view from a number of different angles for a complete picture of the product.

 

6. Use product video

This is a good strategy.

Creating videos for your product pages encourages conversions and purchases by showing users exactly how your product looks.

 

7. Product Descriptions

Description of your products is your opportunity to sell a product to the customer.

 

Product information and specs, writing unique descriptions for your product pages can help improve the SEO.

 

8. Shipping and Return details

Making sure users are aware of available delivery options and shipping costs

 

9. Email newsletter signup

This help you to connect to your audience who has visited your website.

And you can also give them an email reminder of latest offers and deals.

 

 

So that’s it for today.

Comment your thoughts below…

What are the benefits of Mobile Marketing?

mobile

In today’s competitive world of business, it is impossible to even survive without doing something extra.

So it is very necessary to have a great strategy from the beginning.

And it is impossible that you miss mobile users over the desktop.

Wanna know benefits?

 

1. Low budget 

Most of the startups and business face this problem.

It is one of the most affordable ways to advertise your products or service.

 

2. Reaching target audience

Every business wants to reach a specific group of consumers to benefit from the marketing campaign.

It cost very lower than other marketing methods such as TV or radio ads, billboards, etc.

And even after using billboards, TV or radio ads you don’t know that have reached your target audience.

It is the most important feature and requires a good strategy so that you can increase your revenue and increase your ROI.

 

3. Immediate effect

Mobile marketing has immediate results if we compare it to other.

People have the tendency to read their messages as soon as they receive them.

 

4. Building Relation

Here you get directly attached to your cusomer.

You can give them special attention and solve their problem.

It is easy here to take feedback.

 

5. Tracking Response

You can so many tools to analyze your progress and it can be live + instantaneous.

Phone numbers, email addresses and other stuff collected as data are very precious.

You can understand and analyze user behavior.

 

6. Communicating with Mass

There are billions of people using mobile phones.

You can geo-target by sending location-specific messages to those using GPS and Bluetooth technology, or demographic targeting, so you can reach the right audience via age and gender information.

Conclusion(What are the benefits of Mobile Marketing)

  • Huge Viral Potential
  • Convenient To Use
  • Easy to work with
  • Instantaneous Results
  • Have Broader Market
  • Cheaper
  • Cost Effective
  • Tracking Feature
  • You Can Retarget People
  • The high number of users

So that’s it for today.

Hope you liked it.

Thank You For staying Up till here.

Increase Your Conversion Rate With Your Website Design

ecommerce

A great website design delivers a seamless experience toward achieving your goal.

An easy-to-use website design is instrumental in increasing your conversion rates.

So how to do it?

First thing is that you should understand your visitors.

It totally depends on understanding.

You have to understand your audience or customers deeply.

And that is the most important thing.

Different cultures and conditions affect your business.

You have to work according to the audience condition and if needed you might need to sanitize your product too.

Website design and content have to address the expectations and behaviors of your target audience.

 

Understanding of their behaviors, expectations, and knowledge gaps, you can then design a website that’s easy to use for them.

 

Understand human mind

 

This heat map shows you where the human brain focuses more.

Need to understand it more?

Use F or Z pattern to the placement of your elements to work with natural eye movement.

 

The most important thing is the first two paragraph.

Write your best in the first two.

Images and bold colors with good contrast are good for reader’s attention.

Apply the rule of thirds :

 

 

Visitors should get what they want

Most of the people were found to have an attention span of 8 seconds.

This study was done by Microsoft.

 

Visitors land on your website and can’t find what they’re looking for within the first few seconds.

So show them what they need to know about your business.

‘Knowledge gap’ keep them in mind

Use simple things like giving an instruction of “The password must be at least 8 characters”

And much more simple stuff to make them understand better.

 

 

Conclusion

More than 75% of consumers say that the design of the website is what it makes easy to find what they want.

Reducing clutter on your website

Cater to your repeat customers

Bring location into the mix

 

So that’s it for today.

thank you for staying up till here.

 

How To Add Pop Up Form On Your WordPress Site

popup

WordPress Popups are great to generate leads

But on a condition of using it correctly.

So let’s start,

We have to use a plugin for it.

If you search on the WordPress you will find many as popup plugins.

Today I am going to talk about  ‘popup maker’

This is the plugin for a popup on your WordPress website.

These popup windows can contain any custom content you like.

 

It gives you the ability to add a wide range of content types to them, including text, images, videos, links, and buttons, and many more.

Popup Maker plugin is free to use.

So go to your WordPress dashboard > navigate to plugins > add new plugins > type Popup Maker in the search field

 

Popup Maker

After installing it can be accessed directly from the sidebar.

Click on add new item.

Then start creating your popup.

 

You can also add any custom content that you would add to a regular WordPress post.

This includes text,  images, video and more.

 

After adding your content you can get a preview so that you can get an idea.

You can also specify where on your site the popup should be displayed.

 

You can also set up the size of the window.

Also, you can use different animation effects to make it of your own style.

After deciding the layout this free plugin gives you the ability to display the popups after a chosen amount of time has passed since the page has been loaded.

You can change the appearance of the popup and its free.

You also have the option of purchasing the unlimited themes add-on.

Allows you to create multiple themes for use on the different popups on a website.

 

Conclusion

It is free and an important plugin.

You should use it correctly and with a mature frequency and animation.

Sometimes too much edit and animation ruein the popup.

So that its for today.

Comment for any questions and don’t forget to give your thoughts.

 

 

 

Digital Marketing Trends To Dominate Future

trends

Digital marketing trends that will help you to dominate a few upcoming months and year.

Digital marketing has gained a lot of popularity in the past few years mostly in 2017.

Some marketers believe the internet space is going to expand further

with more companies entering the digital world.

So to make things a bit easier here are the few trends that will take place in future.

 

Dominance by video ads

Video Ads

social media platforms like YouTube, Facebook, Instagram will

change all the advertising pattern.

The increase in acceptance of video ads among users and,

as the trend continues we expect more video ads and moreover interesting ads.

 

Unique and high-quality content was and always be the key

The King always remains the King.

It will remain an essential part of your campaigns.

 

Online advertising will get expensive

As the digital world is growing rapidly day by day.

And more and more companies have started putting their money on social media

and other digital marketing stuff it is sure that prices gonna increase.

 

 Opportunities to improve conversion rates

Now companies will not be bounded in shackles of the company  &

consumer conversion and new prospects rather they will provide opportunities to improve conversion rates.

Social media will work as new conversion channels

offering tools to convert prospects directly into buyers.

 

Mobile applications will gain more importance

The mobile-optimized website, but in a more intuitive, convenient, and accessible way.

business owners are realizing the potential of the application.

 

Moblie users will dominate the desktop users

Everybody is optimizing their websites according to mobile phones.

Mobile users using social media platforms like Facebook, Instagram,

Youtube, and other platforms are increasing rapidly.

 

Tips

  • Year of wearable technology and smart devices.
  • Search algorithm will change.
  • high-quality content
  • video ads
  • advertising will get expensive

To learn more about ads click here.

 

What do you think about the next upcoming trend?

Comment below…