Black Hat Marketing –
Black Hat marketing can bring lots of traffic to your website and increase your sales volume significantly. By definition, black hat is one such SEO that is used to get high search ranking unethically. It not only gives you popularity in a short time but also allows you to rule the search engine.
Black Hat SEO –
Black Hat is a kind of SEO technique in which to avoid the search engine rules or to get high traffic, such methods are used, which is done only by keeping in mind the search engine robots. Which is called Black Hat SEO.
You will find many such websites on the internet that make thousands or millions of links to your website by taking some money. This link is created by spam and automated website. Which are able to easily identify search engine bots and spiders. After that, the website you have can be blocked. We can tell you that the Google search engine is changing its shape. Which he can give best results to his user.
Black Hat SEO Techniques –
Keyword Stuffing – Use the keyword repeatedly without any need in a post that can be ranked in that search engine. By doing this, the user feels bad enough to read the post. Because the same keyword is repeated without any reason. It is called keyword stuffing. New blogger usually does this mistake. Because they do not have any information about it, which turns them into white hat SEO black hat SEO.
Unrelated Meta Description –In Meta Description, we have written about our post. Its short description is written. In this short description, repeated keywords and unrelated keywords are used so that they can match the maximum number of search keywords.
Doorway and Gateway Post – This is a half-dead post, in which only one kind of keyword is used. Which is called Doorway and Gateway Post.
Duplicate Content – New blogger who does not know much about blogging They copy paste anyone’s post. Or to put a single post repeatedly which can get more traffic, but the search engine detects such a post very quickly.
Invisible Keyword – The more keywords you have in a post, the more chances of being ranked in the search engine as soon as that post increases. Therefore, using such keywords that are invisible with background colors.
Mirror Websites – In this process, a person creates many websites, but all of them have the same kind of content.
Page Hijacking – Page Hijacking is the technique in which one creates a dummy and bogus content that is served in front of the crawler like the original content.
Black Hat SEO vs White Hat SEO –
There is always good and a wrong way to do any work. Here also applies to SEO Techniques. SEO professionals internationally follow certain criteria, parameters and recommended trends. Those who have been adopted by all the major search engines and the techniques given in these guidelines for guidance from search engines are called white hat SEO.
But the problem begins when people start using White Hat SEO in such a way that it spreads like spam and soon after that it becomes a Black Hat SEO or which search engines do not accept. Similarly, an example of the incorrect use of white hat SEO is backlink building. The guest posting and Article Directory submission, which used to be a kind of blogging, were closed due to backlink building.
In a way, Black Hat SEO is always used by SEO people to rank higher in less time, and the biggest disadvantage of Black Hat SEO techniques is that they do not last much longer. The website which uses Black Hat SEO is blacklisted by large search engines. Now there are some common Black Hat SEO methods that are used nowadays.
White Hat SEO –
In the same way, some techniques need to be avoided, in order to make the website search engine friendly, there are some methods which are highly recommended to follow. These techniques are called white hat SEO techniques. This helps SEO professionals to use the wrong methods.
Non-Deception – The first and last aspect of White Hat SEO techniques is to avoid deception as much as possible. You must provide both original copies of your website to bots/crawlers and visitors.
Follow Search Engine Guidelines – SEO techniques are used only to improve the website’s search engine performance. Which also ensures that the website achieves its purpose. But obtaining these objectives without the guidelines of search engines is not only a violation of them but sometimes it becomes too heavy. You can find Google Webmaster Guidelines here.
Serve visitors – The White Hat SEO technique clearly states that the images and content given in the website are made for visitors and it can not be manipulated in any way according to the search engine or results. You should follow this simple or golden rule to be a positive side.
Good quality web pages – Always use good quality web pages. Having some good quality web pages ensures that despite the small changes in the search engine processes algorithm, the website’s performance will remain in good condition.
What is the basic difference between Black Hat SEO and White Hat SEO?
It is always good and the wrong way to do any work. Here also applies to SEO Techniques. SEO professionals internationally follow certain criteria, parameters and recommended trends. Those who have been adopted by all the major search engines and the techniques given in these guidelines for guidance from search engines are called white hat SEO.
But the problem begins when people start using White Hat SEO in such a way that it spreads like spam and soon after that it becomes a Black Hat SEO or which search engines do not accept. Similarly, an example of incorrect use of white hat SEO is backlink building. The Article Directory submission, which used to be a kind of blogging, was closed due to backlink building.