Plugins For E-commerce

template

You should use E-commerce plugins as an advantage.

E-commerce is on boom nowadays and people all over the world have started buying stuff online.

Choosing the right eCommerce plugin is crucial for your business.

Better the stuff and website better results.

WordPress eCommerce plugins for 2018 are:

 

 

WooCommerce

It is the most popular plugin in the market for building an e-commerce on a platform like WordPress.

A large number of add-ons and themes are available for WooCommerce.

 

Some of the hosting companies have created Woocommerce hosting solutions for us.

Extensions and Themes are easily available so no issues with that.

 

Easy Digital Downloads

It helps to sell software.

Is very easy to use.

We have used Easy Digital Downloads with great success, not only on client sites but also on a few of our own projects.

 

Shopp

It is said by some developers that this helps them as it separates tables in the database.

This plugin supports physical, digital, and virtual product types.

Pays special attention to security and safety which is a crucial factor.

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There is another platform to built your e-commerce site on i.e Shopify.

It is the fastest growing e-commerce platforms.

It is very convenient and it works on a monthly basis payment method.

Why use Shopify?

1.Hosting Solution

 

2. Multiple Language Support.

 

3. Many professional themes

As per “The first impression is the last impression”

The first thing that comes up is the design or look and feel of the store.

Here you get most of the themes designed by the professionals for free.

  • Narrative
  • Debut
  • Jumpstart
  • Brooklyn
  • Boundless
  • and many more

 

4. Many payment gateway options

It supports all these well-known payment gateways

Credit & Debit Cards

Cash on Delivery (COD)

Net Banking

Wallets

Bank Transfer

UPI

EMI’s

PayPal

  • Worldpay
  • Sage Pay
  • Paypal
  • Realex
  • PaymentSense

and more are supported here.

 

5. Integration with drop shippers

 

6. 24/7 support

 

7. Gift cards

 

8. 14 day trial for free

 

 

 

so this was it for today.

Hope you liked it.

 

Tips For E-commerce Development

analyze

Keeping an eye on E-commerce Development is necessary.

The goal of every eCommerce website is simple: to do more and more sales.

So your website should have what drive sales.

1. Responsive Design

More than 39% of online shoppers make a purchase on their mobile.

So you should make sure that you should optimize it properly.

Make sure that your navigation, images, text, and whitespace are all optimized for your mobile users.

 

 

2. Promotion Bar

Do a little bit extra to your business.

Use your offers like 25% off at the top.

These little things are the bonus.

This also helps in SEO.

How?

when bot comes to your website it gives him an indication that some event is going on.

It will not take you from 7th to 1st page but will surely help you.

 

3. Search Bar 

Yes I know nobody forgets it now but some small site still dos not have them.

Even if you have a few products you should have it.

It is very convenient for the audience using your website.

 

4. Live Chat  Support

Live chat option is a must now.

Customers don’t want to wait hours on hold or for a response to their email, they want answers now.

They can quickly get the help they need.

 

5. Use high-resolution images

 

Everybody wants to see what they are buying.

High-res photos of your products so they can zoom and view from a number of different angles for a complete picture of the product.

 

6. Use product video

This is a good strategy.

Creating videos for your product pages encourages conversions and purchases by showing users exactly how your product looks.

 

7. Product Descriptions

Description of your products is your opportunity to sell a product to the customer.

 

Product information and specs, writing unique descriptions for your product pages can help improve the SEO.

 

8. Shipping and Return details

Making sure users are aware of available delivery options and shipping costs

 

9. Email newsletter signup

This help you to connect to your audience who has visited your website.

And you can also give them an email reminder of latest offers and deals.

 

 

So that’s it for today.

Comment your thoughts below…

Facebook Ads vs Instagram Ads Which One Is Better For E-commerce

Facebook vs Instagram which one?

Social Media Advertising or Marketing gives an extra option for detailed targetting.

According to a few sites, Facebook has 2.07 billion active users and Instagram has 800 million (Data according to sep. 2017).

And insta is in a heavy hype and gaining many new users every single day.

 

If your band is on both the social media platforms you should work on both the platforms.

The best way is to activate your campaign on both networks but on campaign by campaign basis.

It is said by the icon Garyvee that you should start social media campaigns before its too late and other mega companies start putting their money on that and increase prices.

 

But which is best FB or Insta, it totally depends on your product that which platform will generate more revenue to you.

Identify on the basis:

  • Engagement
  • Reach
  • Demographics

 

Engagement

Instagram: 70.7% of US businesses are using insta in 2017

80% of users follow at least one business on Instagram.

Over 100 million visits website, got directions and other stuff.

 

Facebook: Engagement from organic posts may be lowering but the audience network is huge.

You can get very specific about the kind of engagement you want.

 

Reach

Instagram: 800 million+ active users make a huge impact on the market.

Making it a good bet for business and brand promotion.

It has a strong organic reach and more quality or cream crowd than FB.

Instagram Marketing Tips That Are Really Powerful Really And Work

 

Facebook: 2.07 billion is a huge number, it is one of the oldest social media platforms.

Facebook has a ton of ad targeting options.

Locations

Age

Gender

Gender

Detailed Targeting

Connections

Custom Audiences

 

After deciding which platform to use you should decide which type of ad is required for e-commerce.Photo Ads 

photo ads

 

Carousel Ads

 

Video Ads

Video Ads

 

Collection Ads

Collection Ads

 

Messenger Ads

 

 

 

 

 

COSTS?

Facebook has an average cost-per-click of $0.35

The Instagram ad is around $0.80.

These numbers will vary according to region and amount of audience.

Source: AdEspresso

The highest cost-per-click age group are18 to 24, 25 to 34, and 35 to 44.

 

 

Should you go with FB or Insta?

After detailed research, you may choose to run your ads on both platforms.

By running ads on both platforms this will show which platform is getting most of the attention.

Facebook allows you to manage both Facebook and Instagram ads, you just need to select an objective and go.

Another good reason to run your ads on both platforms.

No Instagram Account Required: You can still run ads on Instagram if you don’t have an Instagram account.

What Next?

Both are good platforms for e-commerce marketing.

You have to experiment and figure out which is the best revenue generator for you.

But if your product is on the professional side you can get your hands on LinkedIn too.

Snapchat is very cheap now and deserves your attention if your product relates to its audience.

 

 

How To Optimize And Take Pictures Of Your E-commerce

photographer

Around fifty one per cent of people like to conduct their shopping with e-commerce, according to DigitalCommerce360.

Your E-commerce images can make or break your conversions images are everything.

According to Statista, the net revenue of sales for Amazon in 2017 was 177.87 billion dollars.

Yes, that’s billion, not million.

 

amazon stats

It will cover half of the E-commerce sales by 2021.

Just amazon alone to all the other stores combined.

Why?

You can order products with a single click and have them delivered on the same day with Amazon Prime Now.

The experience with it is easy with no hassle as it has an easy return.

Free shipping and often lower products make it different from other E-commerce.

People still love the traditional retail experience of going to stores to test items before buying.

You don’t have to wait for a product to be delivered only for it to be a bust and not fit or work.

Simple returns and direct contact of customers to owners most of the time.

Has connected customers to traditional shopping.

When it comes to good e-commerce product shots, you know one when you see it and yes they are powerful.

 

go pro 

look at the above shot you would love to see it on landing page rather than just normal photos.

 

These photos really convey a message to us.

First, the size or east use of it as it is so compact.

Second, app to connect your footage to your phone.

E-commerce photos are more than just product shots.

But hiring a professional for this kind of shoot can be expensive.

Now what?

You can take amazing pictures with your smartphone or a standard digital camera.

How?

Tripod: Invest in a flexible tripod to capture angles, gorilla tripod is what I suggest.

Light: Invest in lightning so that you can look professional.

use both artificial an natural according to product.

But it can make a huge difference in some products

So it’s upon you how to use it.

 

Use sweep

 

 

Optimizing your e-commerce images for organic search

  • Use compression tools for optimisation an speed.
  • Optimize your file names and alt text
  • Test your photos (Consumer behaviour shifts. People change. Opinions are always advancing)

E-commerce product photos are critical to success, take the best product shots you can.

 

 

Rank Your E-commerce Even When It’s Filled With Duplicate Content

ecommerce

In 2003 Google told us that around 25-30 %  of the content on  internet was duplicate.

Nowadays you need a passive approach to get ranked on google with your duplicate page.

Here in this blog post i will show you a map to rank your page even if it contain duplicate content.

 

What is Duplicate Content?

Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar. Mostly, this is not deceptive in origin.

 

 

Do you most of the SEO experts tell there are only three main issues for engines.

1.  It makes challenging for google to know which version of the page to index.

2. strengths of backlinks

3. Confuse google to rank which page on searches.

 

 

 

Here is the  amazon listing

 

 

snapshot of ebay

 

 

thermos ebay

 

In the Highlighted part these two reputed site have identical product content.

Is it possible,how can these two sites highly rank when they have identical content?

They choose the “best” page version.If you have similar products that target different customers you will find yourself prone to this issue.

 

Focus on creating unique pages where possible

According to Google’s John Mueller, in instances of copy-pasted content, Google will “try to help you by just picking one and showing that.

It’s now how we wanted it to go

If you don’t want this to happen the only solution is to built and create unique pages.

 

Keep your URL Tidy

Examples just to understand my words better.

  • www.mywebsite.com/product
  • mywebsite.com/product
  • http://mywebsite.com/product
  • https://www.mywebsite.com/product
  • https://mywebsite.com/product

An programmer or developer will say it’s all one page.

but google bot will say these all are different duplicate pages.

Google Webmaster Tool might help you out.

 

Pin Down Your Keyword

As e commerce experts say pinning keywords and optimization of parallel pages is an easy way to boost your search engine.

 

 

Conclusion

Unique web pages is the best bet

Handle pages and parallel pages correctly

Tidy URL and optimization

Help of Web Master Tool

Follow these steps and these will help you to to rank your page.But always remember  content is the King.

 

 

 

Use Of Content Marketing For E-commerce And Other Businesses

Great content  can help to increase your revenue.

Wondering how to make your customers feel the connection ?

It begins with all your content as said before content is the king.

 

Poor content , you’re about to fail 

You can boost your traffic with the help of content creation .

content

Around 70% of the customers will get an idea about your business form an article or an ad.

Only half of half or may be less traffic is returned in most of the cases.

But a study also shows that a customer visits up to 5  times .

content marketing  is a great  funnel strategy to connect customers who have visited your ecommerce store for the first time.

 

Sales Funnel

funnel

There are three basic stages:

  1. Awareness
  2. Consideration
  3. Decision

Each and every step or stage is different form each other.

It is very very important for you to create an content which is suitable for your audience.

In first stage (awareness) the customer is not ready to buy.

To built brand awareness or engaging with then can be done by content marketing.

 

Content marketing strategy looks like this

content marketing stratergy

It seems simple but its not like that,means its not a piece of cake.

The best way to earn a good revenue is to understand about potential customers.

Have a doubt?

we gonna clear it out.

 

It’s not an easy task to create an appropriate content

every single minute massive amount of content is created and published.

Facebook has 3.3 million posts in a minute  

what happens in sixty sec

To succeed you need a plan first.

Determine the topics and learn how to put them on.

How to develop ideas

  • Ask your customers what they like to know more about
  • Hang out with business related groups or start your own
  • Read books available on this topic
  • Listen to podcasts
  • YouTube videos are also helpful most of the times.

So a study shows that

  • Getting the word out
  • Bring the value of entertainment
  • A sense of fulfilment
  • To grow and nourish personal relationship

are the following reasons for share of your content by people.

They generally

  • Tag other people
  • Share something
  • Share their opinions and involve themselves in a debatable issue.
  • Trending topics of celebs and news are more likely to be clicked.

content creators

 

Some analytics by buzzsumo

 

Forms of creating  :

  • Blogs/Article
  • Ads
  • E-books
  • Podcasts
  • Some offline creation
  • Videos

You know what more than 70% of data by 2020 will be used in video streaming.

Viral videos is an incredible way to build traffic.

 

 

Be sure that you are reaching a huge audience

By :  Directly on your e-commerce

Through social media

Through bulk sms/mail

The return of investment more often known as ROI  by mails is more than 3,500%

For e-commerce on shopify- email button makes it simple.

Some of the additional ideas maybe.

 

Newsletter,Campaigns,Discount offers,Cart reminder.

Email marketing very much more effective than FB ads.

There is only 10% reach but email has almost 100%.

 

Facebook live statics

fb live stats

If done properly and with a proper plan it can be very effective.

 

Crisp should be always there in your content

In an research companies which publish 16 or more blogs on monthly basis receive 3-4x more traffic than less active companies.

 

inbound traffic

The company size doesn’t matter.More you post the more traffic you earn.

 

Impact of Monthly blog posts

 

blog posts

Still great strategy for building traffic the above is the proof is you were in doubt.

Impact of Total Blog Posts on inbound traffic by Size of the company

 

inbound traffic by company size

More traffic means more leads.

 

Retargeting is essential

 

Retargeting is  very essential for more information click here

 

retargeting

So whats the Top Secret Cross Selling Formula ?

URGENCY+DISCOUNT= $$

wanna create urgency use these tips

  • Limited period offer
  • Limited edition
  • Going quick

There are number of tactics of increasing sales,there is an advance guide for helping you.

 

Conclusion

High quality content to boost your traffic

Atleast 16 posts per month

Have a  amazing strategy

Social share and retweets also help

Email marketing is considered one of the best way to reach audience

These all steps and stats will surely help you to generate more revenue.