Email marketing is the targeting of consumers through electronic mail. In general, it is a more evolved, digital form of traditional direct mail marketing.
In a typical email marketing scenario, an organization builds an email list to reach or inform established and prospective customers. However, ubiquitous and unsolicited email, also known as spam, has made it difficult for ethical email marketers. Given this, email marketing has evolved into a specialized niche in digital marketing.
At its most basic level, it is the use of email to promote your business.
It is a direct form of marketing, similar to marketing through snail mail, but it is much more efficient for your wallet and for the environment since it’s totally paperless!
It has evolved considerably since then and is still an incredibly useful marketing tool. In fact, many entrepreneurs argue that email marketing is more important now than ever before. There’s a good reason 85% of U.S. retailers consider email marketing one of the most effective customer acquisition tactics!
94% of Internet users use email. Therefore, marketing through email allows you to reach plenty of Internet users even if they are not on social media. Furthermore, a survey found that an astounding 75% of adult online users say email marketing is actually their preferred marketing method!
Another benefit of email marketing is that it’s incredibly easy to track your ROI.
An email campaign is a coordinated set of individual email messages that are deployed across a specific period of time with one specific purpose, such as download a white paper, sign up for a webinar, or make a purchase with a provided coupon. Each email requires a well-written subject line, focused content, and a specific call to action to achieve the campaign’s goal. Email campaigns are often sent through email service providers, like Campaign Monitor.