What is Social Media Marketing – Why every business need SMM?

Social Media Marketing

Social Media Marketing has now become so much more than just networking. From advertising a product, to actually selling it online, social media(Facebook, Instagram etc). It is used for a variety of marketing purposes. Social media has become absolutely necessary to focus on this area of marketing. It is necessary if you run a company or business of your own.

Social media marketing are often also known as social media management.

It (Social media marketing) is the use of social media platforms to connect with your audience to build your brand, drive website traffic, and increase sales. This involves publishing great content on your social media profiles, analyzing your results, listening to and engaging your followers, and running social media advertisements.

The major social media platforms (at the moment) are Twitter, Facebook, Snapchat, Instagram, Pinterest, YouTube, and LinkedIn.

There is also a range of social media management tools that help businesses to get the most out of the social media platforms. Ex, Buffer is a platform of social media management tools, which can help you achieve success with your social media marketing. Whether you want to build a brand or grow your business, we want to help you succeed.

Social media marketing

Social media marketing first started with publishing. Businesses were sharing their content on social media to generate traffic to their websites and, hopefully, sales. But social media has matured far beyond being just a place to broadcast content.

What is social media marketing(SMM)?

social media marketing is the process of gaining more customers or visitors by marketing services or products.

SMM revolves around creating content in different types of forms, that can be shared and liked by social media users.

Most of the social media platforms that are use worldwide include Instagram, Facebook, Google+, YouTube, LinkedIn, Pinterest, Twitter.

The increase in the accessibility of internet through different devices, the concept of social media marketing has gained steam.

Nowadays, businesses use social media in a myriad of different ways. Ex., a business that is concerned about what people are saying about its brand would monitor social media conversations and respond to relevant mentions (engagement and social media listening). A business that wants to understand how it’s performing on social media would analyze its engagement, reach, and sales on social media with an analytics tool (social media analytics). A business that wants to reach a specific set of audience at scale would run highly-targeted social media ads (social media advertising).

Strategies you can use to drive your social media marketing campaigns.

Before you dive right in and publish something on social media, let’s take a step back and look at the bigger picture.

  1. You should produce multimedia based contents:- An interactive video is more likely to get shared and liked than written content. so, focus equally on Instagram and youtube.
  2. Create Engaging campaign:- Campaigns which promise some rewards for the winners are always beneficial if you want to expand your customer base.
  3. Focus on less popular social media platforms:- It has become important to focus on social media platforms like Pinterest, vine, along with the regular social media platforms.
  4. Must create a company page on Linkedin:- It is the most prominent social networking website. linkedin is for professionals, so, it is essential that you have a company page on Linkedin,  where you can post articles and regular blogs related to your brands.
  5. Share and track results:- This is one of the best ways of creating a bond of trust between your company and your followers.


Social media ads allow you to reach a wider audience than those who are following you.

Social media advertising platforms are so powerful nowadays that you can specify exactly who to display your ads to. You can create target audiences based on their interests, demographics, behaviors, and more.

When you are running many social media advertising campaigns at once, you can consider using a social media advertising tool to make bulk automate processes, changes, and optimize your ads.

Social media posts drive targeted traffic:-

Whatever your industry, audience and segment, a substantial portion of your customers and leads are on social. A recent Pew Research Center study found that 68% of American adults are Facebook users. Among 18 to 24-year-olds, 78% use Instagram and 45% are on Twitter. Even among Americans 65 and older, 37% are social media users.

Having access to all those customers helps you boost traffic, particularly for new site content. When you post a new blog or update your homepage, it can take a while to get traction with Google. That means very few customers will know the new content is there. Until the next time they’re searching for your product or service.

Social media posts will provide an opportunity for the public. It will find your all new web contents and click through to your site.

And because those posts will primarily show up in the feeds of followers and people interested in your product. That traffic is typically very target. It won’t just boost your traffic numbers — it will bring in the type of visitors you want to attract.

Search engine crawlers know which pages are consistently earning traffic and which are just floating out there, forgotten and ignored.

A lot of times, this can be as simple as re-sharing evergreen content. With Facebook’s scheduling tool or Hootsuite, you can set the entire month all at once and you’re done.

Planning and Publishing

Social media marketing for small businesses usually starts with having a consistent presence on social media. Close to three billion people (3,000,000,000!) use social media. By being present on social media platforms, you give your brand an opportunity to be discovered by your future customers.

Publishing to social media is as simple as sharing an image, or a video on a social media platform. It’s just like how you would share on your personal Facebook profile. But you will want to plan your content ahead of time instead of creating and publishing content spontaneously.

There are now a variety of social media scheduling tools, such as Buffer Publish, that can help you publish your content automatically at your preferred time. This saves you time and allows you to reach your audience when they are most likely to engage with your content.

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